Aurora for Advertising
Built a complete marketing agency platform with campaign management, reporting dashboards, and client portal functionality.
Technical Stack
Next.js Framework Production
TypeScript Language Daily Driver
PostgreSQL Database Production
AWS Cloud Production
Results & Impact
9+ APIs Integrated
100+ Reports Generated Monthly
37% Workflow Improvement
Technical Deep Dive
- Designed and implemented multi-tenant data model supporting 50+ agency clients
- Built real-time campaign performance dashboard with live data updates
- Created automated report generation pipeline processing 100+ campaigns monthly
- Implemented Meta Marketing API, TikTok Marketing API, and Google Ads API integrations
- Developed reusable component library for consistent UI across marketing and admin surfaces
- Optimized database queries reducing load times by 45%
Challenges & Solutions
Problem
Unified three separate marketing APIs into single dashboard with consistent data models
Solution
Created abstraction layer normalizing API responses into unified schema, enabling consistent UI components across all platforms
Problem
Report generation was slow and manual for 100+ campaigns
Solution
Built automated background job system using AWS Lambda to generate reports asynchronously, reducing admin workflow time by 37%
Outcomes
- Reduced manual reporting time from 4 hours to 2.5 hours per client
- Enabled real-time campaign monitoring across all platforms
- Scaled to handle 100+ campaigns without performance degradation
Command palette
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